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Frequently Asked Questions

Spec is an AI-powered website mockup builder. Describe your project, upload a reference image, or fine-tune typography and colors directly — and Spec generates full wireframe directions with AI-written copy, curated font pairings, and color palettes. No design or coding skills required.

There are multiple ways to create. The Studio lets you pick a template, write a brief, and build a single wireframe with full control over fonts and colors. The Lab offers advanced modes: Text → Prototype (paste brand ingredients to generate 3 distinct wireframe directions) and Image → Prototype (upload a mood board or reference image). In all modes, you can compare directions, customize, and share via preview link.

The Lab is an experimental workspace with advanced creation modes. Text → Prototype generates 3 differentiated wireframe directions from a text brief. Image → Prototype interprets an uploaded image (mood board, screenshot, or reference photo) and produces wireframe directions inspired by it. You can compare all directions side-by-side and dive into any one for a full preview.

Anonymous users get 20 builds per day. Sign in with Google to unlock 60 builds per day. Quotas reset at midnight UTC. Pro tier with higher limits is coming soon.

Yes. You can export any wireframe as human-readable JSON (full design spec data) or Markdown (a formatted design brief). Both formats are useful for handing off to developers or AI coding tools. You can also share any design via a preview link. Additional export formats are planned.

Brand Kits let you save a design direction — fonts, colors, layout choices — and reapply it later. This is useful when you find a style you like and want to try it across different briefs or projects. Brand Kits are saved locally in your browser.

Yes. Your designs and brand kits are stored locally in your browser. Share links encode the design state directly in the URL — we don’t store your mockups on our servers. Feedback submissions are stored temporarily for product improvement.

Yes, Spec is free to use within daily quota limits. A Pro tier with higher limits and additional features is planned.